International Test Conference
The role of exhibit management is twofold: to create an effective trade show floor and to support exhibiting companies' daily needs. Serving as the International Test Conference’s (ITC) exhibits chair for 7 years, principal Jill Sibert was responsible for all aspects of their 40,000 sq. ft. exhibit floor. This included hiring vendors, negotiating contracts, approving floor plans, creating exhibit guidelines and ensuring adherence to simply “holding the hand” of an inexperienced exhibitor.

A successful exhibit manager acts as a tireless advocate for exhibitors while maintaining conference/trade show integrity. As a partner in Raspberry Communications, Jill achieves this complex balancing act with hard work, years of experience and continuous, effective communication.

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