Advantest Technology Solutions
Advantest Technology Solutions (ATES) had a new product to launch and only a few weeks before Semicon West — one of the industry’s most important trade events — to map out a promotional strategy.

Although ATES had already secured booth space, Raspberry Communications procured a more visible and highly trafficked space on Moscone Center’s first level. ATES visualized an industrial, lab-like atmosphere to reflect the “next generation” of the product to be unveiled at the event. Raspberry Communications assembled a team to fulfill this vision, while still adhering to ATES' firm budget guidelines.

Based on the success of the exhibition, ATES contracted Raspberry Communications to manage its global trade show participation.

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